Lululemon takes battle with Chip Wilson public, calls founder ‘misguided’ and ‘outdated’. Lululemon is issuing its first major public response to founder Chip Wilson in a letter to shareholders, where it laid out why its strategy, its incoming CEO Heidi O’Neill and board nominees are ultimately best for investors. Lululemon urged shareholders to vote for its three board nominees over Wilson’s, calling them “vastly superior.” Wilson has criticized Lululemon for “deprioritizing creative excellence at the altar of efficiency” and said the solution is “more proven, creative leaders” in the boardroom.