Lands’ End names first CMO in nearly a decade amid turnaround push. The appointment of Sarah Sylvester, who most recently led marketing for Victoria’s Secret, represents a renewed focus by the retailer on brand building. March 17, 2026 by
Why JCPenney’s spring campaign bowed with a Paris, Texas fashion show. Marisa Thalberg, chief customer and marketing officer at parent Catalyst Brands, digs into the “Exactly What You Are (and Aren’t) Looking For” effort. March 16, 2026 by
How The Children’s Place embraces modern parenting with new brand platform. The retailer’s “It’s a Yes Day” platform is informed by shifting consumer dynamics that see kids increasingly influencing clothing decisions. February 26, 2026 by
